Trandall6’s Blog

Week 3 Blog: Scannell, P. “Dailiness” In Radio, Television and Modern Life, 1996

Posted on: March 24, 2009



This week I will be discussing the text “Dailiness”. This text’s primary thesis, drastically summarised is that the media’s primary intention is to present to people something that they “care” about. Care is defined as something that we respond to and therefore use to create meaning about the world around us. The author explains that there are two factors that influence how the audience interprets a program. Firstly previous knowledge we have shapes our opinions, and furthermore what possible opinions can be derived from the text. I find this to be true as even while reading this text the opinions I already have influenced my perception of it and thus what appears in this blog.


The text looks into how broadcast media creates a sense of community among those geographically separate. The author argues that there are two worlds, one that we live in and one that is beyond our horizons that we are connected to through politics, the media, etc. The author argues that in contemporary society the world we live in offers us little we care about, while the world beyond us shown to us through the media does. This struck me personally as my lack of interest in high school led me to withdraw into a world of television and music. Moreover examples of how the media create a sense of community are given such as the Kings Christmas day address to England which contributes to a sense of national community and identity.


The text also analyses broadcast media’s effects on the perception of time. It is argued that broadcast media have contributed to a greater emphasis on days in society. While I believe that society in general does this (7 day week etc.), I acknowledge the author’s point that news broadcasts make each day seem full of events and important. Critics of the media have argued that it has contributed to a society in which the present is emphasised over the past and future. The author argues that this is untrue as the programs are being created in the past for the future. While I agree with this, from the audiences perspective there does seem to be an emphasis on the “now”.


In summary I feel that since the text was published (1996), or perhaps as part of a gradual process, broadcast media increasingly does not create something people “care” about. This could be the cause of the proliferation of media outlets such as cable TV and Youtube that offer more choice.

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  • trandall6: Thanks alot for that comment. I had never even considered the potental loss of data which could occur under such a model. Like you said, differnet per
  • indie69: Excellent part 3. You make some great points and bring up ideas that I hadn't thought of before. Different perspectives. The one thing I'd point o
  • indie69: Thanks for the comment on my blog. You've challenged some of my ideas, too. But really I just agree with you on the subscription model with the only r


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