Trandall6’s Blog

Week 4 Blog: Moores, The Doubling of Place

Posted on: March 30, 2009

Week 4 Reading: Moores Shaun, 2004 “The Doubling of Place: Electronic Media, Time-Space Arrangements and Social Relationships” in Couldry, N & McCarthy, A (Eds) MediaSpace: Place, Scale and Culture in a Media Age, London pp. 135-142.


Tim Randall





This week I will be talking about the text “The doubling of space” by Shaun Moores. While reading the text I was left with the impression of the overall thesis being that time and place become pluralised through the electronic media. This is because an event occurs in the real location and again in the location that it is being broadcast to. This argues against a thinker mentioned, Meyowitz, who asserts that media is replacing geographic space during socialisation. Moores is arguing electronic media creates a second place of socialisation rather than replacing one place with another. Furthermore he asserts as a result people in contemporary society do not necessarily have social relationships within a geographic location. I tend to agree with Moores as I find the idea of media replacing physical socialisation as conflicting with my idea of what is natural human nature.


He gives examples of situations where these plural social spaces affect each other. The first being Princess Diana’s funeral. It is described as an example of how the broadcast Medias programming contributes to our daily routine and when this routine is disrupted by an event in the media social world, the real social world is disrupted, as people stayed home to watch the funeral. Many viewers simultaneously watching the same event therefore becomes another event. While in believe that broadcasting media due to its declining popularity contributes less to making daily routine I acknowledge that similar media events will continue to occur in a society so long as the media creates a community from people that are sporadically dispersed. Secondly internet chat rooms which are often described as occupying a separate social world are argued to be a reflection of the real world of the participants. This assertion is supported by the evidence that social structures such as male dominance are reflected in the online environment and the fake persona people use online are influenced by their lives in the real world. While I agree that one social world is affecting another I believe that the fake personas, etc. in chat rooms contribute to creating a social environment that has little resemblance to the real social world that influences it. Finally an example is given of a young woman who is having a private argument on her mobile phone to her boyfriend in a train carriage, a public place. Despite this occurring in public the other passengers consider it rude to appear to be listening. This is used as an example of how those in society have developed etiquette involving the plural spaces in which we socialise. I find this interesting as I was not aware that society, including myself had developed such etiquette subconsciously in relation to communication technology.


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